LONELY PLANET LAUNCHES NEW TRAVEL MAGAZINE
Lonely Planet – the world’s leading travel media company – introduced the first issue of Lonely Planet today, a new quarterly travel magazine in the U.S.
Created by an in-house team based out of Lonely Planet offices near Nashville, Tennessee, the magazine provides inspiration and insider information to help readers take informed and memorable trips.
Lonely Planet magazine encourages readers to explore and seek new experiences wherever they go, whether it’s their own backyard or a far-flung corner of the world. Every issue offers fresh travel ideas, practical tips and advice, essential information, travel gear, technology, inspiring photography, pullout pocket guides to key destinations and more.
The Winter issue – which hits newsstands November 3, 2015 – features an island-hopping 'Great Escape' itinerary through Hawaii, a ‘Need to know’ guide to traveling to Cuba, ‘5 spots to talk about right now,’ ‘10 new ways to fall in love with Rome’ and ‘What to eat in Nashville.’ It also highlights the top places named in Lonely Planet’s Best in Travel 2016, the highly-anticipated annual collection of the most significant travel trends, destinations and experiences in the year ahead.
“Launching a magazine in the U.S. is an incredibly exciting venture for us,” said Lonely Planet CEO Daniel Houghton. “We want Lonely Planet content to be available on every platform where travelers are – that includes in guidebooks, gift books, digital, video, mobile, and now, a magazine.”
“We know magazines play a significant role in inspiring travel, and we want to be – and often are – the first place consumers turn when they are looking for new travel ideas,” Houghton continued. “While the publication is particularly appealing to those with an inclination to travel, it is also a wonderful opportunity to influence people to learn about the world around them, whether they are travelers or not.”
“Lonely Planet magazine is proof of our continued commitment to print activity and it allows us to further build our ecosystem for travelers to access our content. This is in addition to our re entry to television in 2016 which we are very excited about,” Houghton said.
The launch of Lonely Planet marks the global multimedia brand’s biggest magazine launch in its 40-plus year history. With the addition of the U.S. magazine, Lonely Planet now publishes magazines in 12 countries around the world.
Print copies sell for $5.99 and can be found at retailers across the country, including Barnes & Noble, Hudson Booksellers and Whole Foods Market. The digital edition will soon be available for Kindle and Nook, on iTunes and Google Play at the same price.
To subscribe visit www.lonelyplanet.com/